After a round-the-world trip, P.J, Johno and Ryan, three back packing food critiques arrive in Hong Kong in search of strange foods. Tasting and discovering weird assorts of meals, and soaking in the party nightlife. They meet a local who boasts of the most addictive, undiscovered meat known to man. Reluctant but curious, the boys cannot pass up such a claim, a find like this would expand their online food critique business dramatically.
Finally tracking down the constantly moving mobile Store-man, they realise the meat is no myth, it's unlike anything they've ever tasted before. But, soon they find it is to good to be true as one by one the three friends begin to disappear all the while the Store-mans meat get's fresher.
With the help of Laura, a woman who's family fell victim to the black market meat trade, they track down the factory where the meat is cut, cleaned, and distributed. Only to fall victim to the meat clever wielding maniacs inside.
Accomplishing a dramatic escape, P.J heads to the Store-man who sold them the meat that got them into this mess. He finds his target and the bloody actions of revenge begins, P.J is the victor but must leave the village immediately before the angry mob find him. Facing his fear of sharks P.J swims to an abandoned boat far from the shoreline. The thought to be dead Store-man chases him into the ocean only to be eaten by a tiger shark. P.J gets to the boat before he too is a meal for the shark, escaping safely into the sun rising horizon.